The Greatest Movie Ever Sold (2011)Documentary
Boundary-pushing Oscar®-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.
While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza... Full synopsis »
Pom Wonderful Presents: The Greatest Movie Ever Sold has everything you want from a Morgan Spurlock documentary: creativity, humor and definitely a style-over-substance approach. While examining how advertising and brands have assimilated themselves into nearly every aspect of our lives, Spurlock goes on a hilarious journey to accomplish his most important goal - to fund his film solely through brand integration. Full movie review »